The European CTV market experienced a significant surge, expanding by a remarkable 25% over the past year. This growth was driven by a rise in streaming subscriptions and increased adoption of smart TVs. Despite this impressive expansion, the European CTV market still trails behind its US counterpart in terms of size. The US CTV market is currently valued at around $30 billion, while Europe's is estimated to be only half that size. However, with the continued growth momentum and increasing investment from media giants, analysts predict that the gap between the two markets will gradually close in the coming years.
NOTICE: The story and image of this article are completely ‘hallucinated’ by AI systems, based purely on the title of a real article found on the internet. Names, countries, people, … are purely used on coincidence and chosen by the AI, and are not to be taken seriously.
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