At Henry High School (HHS), the Office for Civil Rights (OCR) of the U.S. Department of Health and Human Services (HHS) has recently updated its guidance on the use of online tracking technology by HIPAA-regulated entities. The new guidance emphasizes the importance of implementing robust security measures to protect patients' electronic health information (ePHI). According to OCR, the use of online tracking technology, such as cookies and web beacons, is permissible under HIPAA provided that appropriate safeguards are in place. These safeguards may include encryption, access controls, and regular risk assessments. HHS further advises entities to provide clear and conspicuous notice to patients about the use of such technology and to obtain informed consent wherever required. By following these guidelines, HIPAA-regulated entities at HHS can leverage online tracking technologies to improve patient care while maintaining compliance with federal privacy regulations.
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